Method and apparatus for using greeting cards distributed with electronic commerce transactions as pick tickets

ABSTRACT

A method, system and apparatus enables on-line selection and personalization of greeting cards over a computer network. The printed personalized greeting card can be shipped alone, or in conjunction other items as a single entity, and serves as any of: 1) a direct source of information for generating a shipping label or an intermediate document used for matching/picking multiple items, 2) as a reference to a file containing data defining the shipping label or packing list used for matching/picking multiple items, 3) as the source of information for generating any of a gift card, gift certificate or addressed envelope that is matched/packaged with the card, 4) as a reference to a data file containing information for enabling generation of a gift card or gift certificate that is matched/packaged with the card, and/or 5) as the actual medium on which the recipient/shipping address is printed.

RELATED APPLICATIONS

This application claims priority to and is a continuation-in-part ofcommonly assigned U.S. patent application Ser. No. 09/420,434, filedOct. 18, 1999, by Doron Friedman, Ajay Singhvi and Brian Huse, andentitled “METHOD AND APPARATUS FOR DISTRIBUTION OF GREETING CARDS WITHELECTRONIC COMMERCE TRANSACTION”, which issued Nov. 15, 2005 as U.S.Pat. No. 6,965,912, the subject matter of which is incorporated hereinby reference for all purposes.

In addition, this application claims priority to U.S. Provisional patentapplications: Ser. No. 60/405,174, filed Aug. 22, 2002 by DoronFriedman, Ajay Singhvi and Brian Huse, and entitled “METHOD ANDAPPARATUS FOR USING GREETING CARDS DISTRIBUTED WITH ELECTRONIC COMMERCETRANSACTIONS AS PICK TICKETS” the subject matter of which isincorporated herein by reference for all purposes; and

U.S. Provisional patent application Ser. No. 60/405,510, filed Aug. 23,2002 by Doron Friedman, Ajay Singhvi and Brian Huse, and entitled“METHOD AND APPARATUS FOR CREATION, PERSONALIZATION, AND FULFILLMENT OFGREETING CARDS WITH GIFT CARDS”, the subject matters of which areincorporated herein by reference for all purposes.

FIELD OF THE INVENTION

This invention relates to an electronic commerce, in general, and, morespecifically, a system for selecting, customizing and coordinatingdelivery of greeting cards with gifts.

BACKGROUND OF THE INVENTION

Systems which enable the on-line creation of greeting cards anddistribution of the greeting cards with gifts are disclosed in publishedPCT Patent application Ser. No. PCT/US00/41272, entitled METHOD ANDAPPARATUS FOR DISTRIBUTION OF GREETING CARDS WITH ELECTRONIC COMMERCETRANSACTION.

With such systems, when printed materials, such as personalized greetingcards, personalized promotional advertisements, or catalogs are used,one of the most significant issues is the time and labor required tomatch these materials with the packing documents (tickets) and any otherpackage items and to ensure that the printed material is included in thecorrect package. However, much of this matching process is still donemanually.

Accordingly, a need exists for a system which enables printed materials,such as personalized greeting cards, personalized promotionaladvertisements, or catalogs to serves as the pick ticket used to matchthe printed materials with a gift or package.

Another need exists for a system which enables printed materials, suchas personalized greeting cards, personalized promotional advertisements,or catalogs to serves as the data medium from which to print theshipping labels.

SUMMARY OF THE INVENTION

The present invention discloses a method, system and apparatus forenabling on-line selection, customization and transmission of greetingcards over a computer network. In one embodiment of the invention, aneCommerce shopper/network user connects to the inventive system. Thenetwork user may select from any of a number of card templates stored ina database. The cards are presented to the network user in a WYSIWYGformat. The user is able to customize the card by adding text,handwritten notes, graphics, photographs and scanned data to the cardand view the customized card in a WYSIWYG format. The card may alsoperform other function as a gift certificate, stock certificate, coupon,etc. After purchase, the customized card is printed by the inventivesystem and mailed to the address of a recipient, as specified by thenetwork user with a gift or gift card.

In a second implementation of the invention, following purchase of thecard, the card is transmitted to the distribution center of an eCommercevendor from whom a gift has been purchased. There the card is printed,matched and shipped along with the gift to the recipient, as specifiedby the network user. In this implementation, a network user connectswith the website of an eCommerce vendor. After selecting a gift from theeCommerce vendor, the network user is able to optionally connect to theinventive system for selection of a greeting card. The network user isable to select and customize a card, as described previously in thefirst implementation. After purchasing the card, the data and datastructures representing the customized card, as well as data definingthe purchaser, recipient(s), and identifying the gift or transaction tothe eCommerce vendor product are transmitted over a computer network tothe distribution center of the eCommerce vendor. The customized card isprinted at the eCommerce vendor's distribution center, preferably on ahigh resolution graphics printer, matched with the gift and shipped withthe gift to the recipient. In this manner, the recipient simultaneouslyreceives a gift and card, both of which have been purchased over theInternet, as if the sender had purchased the gift and card attraditional retail establishments.

In a third implementation of the invention, the card can be used as: 1)a direct source of information for generating a shipping label or anintermediate document used for matching/picking multiple items to beshipped as a single entity with the document, 2) as a reference to afile containing data defining the shipping label or packing list usedfor matching/picking multiple items to be shipped as a single entitywith the document, 3) as the source of information for generating any ofa gift card, gift certificate or envelope which is matched/packaged tobe shipped as a single entity with the document, 4) as a reference to adata file containing information for enabling generation of a gift cardor gift certificate, and/or 5) as the actual medium on which therecipient/shipping address is printed. In one embodiment, the greetingcard serves as the pick ticket used to match the card with the gift andto print the shipping labels. In this embodiment the SKU, lot numbersidentifying the gift/product with which the card will be matched, andthe shipping address are maintained in memory along with the otherinformation relating to the card. Once the card is printed, the bar codecontaining the shipping information and the SKU and lot numbers of thegift are printed on the card, typically on the back. Identification ofthe lot SKU and lot numbers at the warehouse facilitates rapid matchingof the card with the gift/package item(s). Scanning of the bar codeallows for automated generation of the shipping labels.

In a fourth implementation of the invention, a printed greeting card hasmore than two panels, with one of the panels including readable datacomprising any of an SKU, lot number or packing information identifyinga product with which the greeting card will be matched, and adestination shipping address.

According to one aspect of the present invention, a method in a computersystem connectable to a computer network, comprising: (a) maintaining ina memory data defining a card, a card destination address and a vendortransaction identifier; (b) printing the card and any of the carddestination address, vendor transaction identifier or a referencesthereto on the card; and (c) generating from the data printed on thecard any of a shipping label or an intermediate label useable to helpmatch the printed card with of the elements of the transaction.

According to a second aspect of the present invention, a computerprogram product for use with a computer system operatively coupled to acomputer network comprises a computer usable medium having program codeembodied thereon, the program code comprising: (a) program code formaintaining in a memory data defining a card, a card destination addressand a vendor transaction identifier; (b) program code for printing thecard and any of the card destination address, vendor transactionidentifier or a references thereto on the card; and (c) program code forgenerating from the data printed on the card any of a shipping label oran intermediate label useable to help match the printed card with of theelements of the transaction.

According to a third aspect of the present invention, a method in acomputer system connectable to a computer network, comprises: (a)providing a greeting card having reference data to a card destinationaddress or a vendor transaction identifier printed thereon; (b) readingthe reference data from the card and using the read data to access amemory in which data defining the card destination address and a vendortransaction identifier are maintained; (c) generating a label from theaccessed data in memory. In one embodiment the label is a shippinglabel. In another embodiment, the label is a packing label whichidentifies another item to be shipped with the card.

According to a fourth aspect of the present invention, a computer systemconnectable to a computer network comprises (a) a processor; (b) amemory coupled to the processor for storing data defining a card, a carddestination address and a vendor transaction identifier; (c) a printercoupled to the processor and memory for printing the card and any of thecard destination address, vendor transaction identifier or a referencesthereto on the card; (d) and program logic configured to generate fromthe data printed on the card a shipping label or an intermediate labeluseable to help match the printed card with of the elements of thetransaction.

According to a fifth aspect of the present invention, in a computersystem connectable to a computer network, a method comprising: (a)maintaining in a memory data defining a greeting card and anymodifications thereto; (b) printing the data defining a greeting cardand any modifications on paper stock to make an n panel greeting card,where n is greater than two; (c) printing readable data on one of the npanels of the greeting card, the readable data comprising any of an SKU,lot number identifying a gift/product with which the greeting card willbe matched, and a destination shipping address.

According to a sixth aspect of the present invention, in a computersystem connectable to a computer network, a method comprising: (a)maintaining in a memory data identifying one of a plurality of documenttemplates and any personalization modifications thereto; (b) printingthe document template in conjunction with any personalizationmodifications thereto; and (c) printing a data reference on thedocument. In one embodiment the plurality of document templates compriseany of greeting cards, promotional advertisements, and catalogs. Inanother embodiment the reference data comprises any of a destinationaddress, SKU and packing list of at least one product to be shipped withthe document.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and further advantages of the invention may be betterunderstood by referring to the following description in conjunction withthe accompanying drawings in which:

FIG. 1 is a block diagram of a computer system suitable for use withpresent invention;

FIG. 2 is a conceptual block diagram of the elements of the inventivesystem in a network environment;

FIG. 3 is a conceptual block diagram of the elements of an alternativeimplementation of the inventive system in a network environment;

FIGS. 4-5 illustrate conceptually the construction of the inventivedatabase and the information contained therein;

FIG. 6A is a screen capture of the graphic user interface of theinventive server illustrating a selection of cards in accordance withthe present invention;

FIG. 6B is a screen capture of the graphic user interface of theinventive server illustrating a the panels of a selected card inaccordance with the present invention;

FIG. 6C is a screen capture of the graphic user interface of theinventive server illustrating a card template in accordance with thepresent invention;

FIG. 6D is a screen capture of the graphic user interface of theinventive server illustrating a customized card in accordance with thepresent invention;

FIG. 6E-K are screen captures of the graphic user interface of theinventive server illustrating various dialog screen through which anetwork user interacts with the system of the present invention;

FIG. 7 is a flow diagram illustrating the processes ofcustomizing/creating a card in accordance with the present invention;

FIG. 8 is a conceptual block diagram illustrating the elements of theinventive vendor system in accordance with the present invention;

FIGS. 9 is a conceptual illustration of the data structures used torepresent a card in accordance with the present invention;

FIG. 10 illustrates conceptually the construction of the vendor databaseand the information contained therein;

FIGS. 11A-C are flow charts illustrating the processes performed by aclient system to print a card in accordance with the present invention;and

FIG. 12A is a conceptual illustration of a card panel including a barcode and SKU and Lot data useful for matching the card with a gift andfor printing shipping labels in accordance with the present invention;

FIG. 12B is a conceptual illustration of a card panel including a barcode and a destination address in accordance with the present invention;

FIG. 12C is a conceptual illustration of a card panel including a barcode and a pick list of one or more items to be shipped with the card ofthe present invention; and

FIG. 13 is a flow chart illustrating the processes for utilizinginformation on the printed card to bundle other items, for shipment as asingle entity, in accordance with the present invention.

DETAILED DESCRIPTION

FIG. 1 illustrates the system architecture for a computer system 100such as a Sun SparcStation 5 workstation, commercially available fromSun Microsystems of Palo Alto, Calif., or an IBM RS/6000 workstation, orIBM Aptiva PC, both commercially available from International BusinessMachines Corp. of Armonk, N.Y., on which the invention may beimplemented. The exemplary computer system of FIG. 1 is for descriptivepurposes only. Although the description may refer to terms commonly usedin describing particular computer systems, the description and conceptsequally apply to other systems, including systems having architecturesdissimilar to FIG. 1.

Computer system 100 includes a central processing unit (CPU) 105, whichmay be implemented with a conventional microprocessor, a random accessmemory (RAM) 110 for temporary storage of information, and a read onlymemory (ROM) 115 for permanent storage of information. A memorycontroller 120 is provided for controlling RAM 110.

A bus 130 interconnects the components of computer system 100. A buscontroller 125 is provided for controlling bus 130. An interruptcontroller 135 is used for receiving and processing various interruptsignals from the system components.

Mass storage may be provided by diskette 142, CD ROM 147, or hard drive152. Data and software may be exchanged with computer system 100 viaremovable media such as diskette 142 and CD ROM 147. Diskette 142 isinsertable into diskette drive 141 which is, in turn, connected to bus30 by a controller 140. Similarly, CD ROM 147 is insertable into CD ROMdrive 146 which is, in turn, connected to bus 130 by controller 145.Hard disk 152 is part of a fixed disk drive 151 which is connected tobus 130 by controller 150.

User input to computer system 100 may be provided by a number ofdevices. For example, a keyboard 156 and mouse 157 are connected to bus130 by controller 155. An audio transducer 196, which may act as both amicrophone and a speaker, is connected to bus 130 by audio controller197, as illustrated. It will be obvious to those reasonably skilled inthe art that other input devices, such as a pen and/or tabloid may beconnected to bus 130 and an appropriate controller and software, asrequired. DMA controller 160 is provided for performing direct memoryaccess to RAM 110. A visual display is generated by video controller 165which controls video display 170. Computer system 100 also includes acommunications adapter 190 which allows the system to be interconnectedto a local area network (LAN) or a wide area network (WAN),schematically illustrated by bus 191 and network 195.

Operation of computer system 100 is generally controlled and coordinatedby operating system software, such as Windows 95 or Windows NT®,commercially available from Microsoft Corp., Redmond, Wash. Theoperating system controls allocation of system resources and performstasks such as processing scheduling, memory management, networking, andI/O services, among things. In particular, an operating system residentin system memory and running on CPU 105 coordinates the operation of theother elements of computer system 100. The present invention may beimplemented with any number of commercially available operating systemsincluding OS/2®, UNIX®, Linux and Solaris®, among others.

One or more applications such as a web browser, for example, NetscapeNavigator, version 2.0 and thereafter commercially available fromNetscape Communications Corporation. and Internet Explorer, version 1.0and thereafter, commercially available from Microsoft Corporation,Redmond, Wash., may execute under the control of the operating system.

Communication Environment

FIG. 2 illustrates a telecommunications environment in which theinvention may be practiced, such environment being for exemplarypurposes only and not to be considered limiting. Network 200 of FIG. 2illustrates a hybrid telecommunication environment includingpacket-switched data networks, such as the Internet and privateIntranets, as well as apparatus bridging between the two. Not everyelement illustrated in FIG. 2 or described herein is necessary for theimplementation or the operation of the invention.

As illustrated in FIG. 2, a global packet-switched network topology,illustrated as the Internet 205, interconnects various other computersin the network environment to the inventive system 250 of the presentinvention over a network. As will be understood by those skilled in theart, the Internet is essentially a network of networks whichcollectively form a global wide area network enabling processes atdifferent network addresses, and typically in geographically disparatelocations, to establish communication connections and to transmit datain a variety of formats. In the illustrative embodiment, any number ofdifferent transport protocols may be utilized between and among thevarious processes connectable across the Internet and private Intranets,e.g. Local Area Networks.

As illustrated in FIG. 2, in addition to system 250, a plurality ofother computer systems 210, 212, 220 A-B, 230, 240, 250, 260, 265, and270 are coupled, directly or indirectly, to the Internet 205. Each ofthese computer systems may be implemented with a computer architecturesimilar or equivalent to that described with reference to FIG. 1 andcapable of executing a computer operating system, such as Windows NT4.0, available from Microsoft Corporation, Redmond, Wash. Such anoperating system is a multi-tasking operating system capable ofexecuting multiple simultaneous threads of execution. Other commerciallyavailable operating systems such as Unix, Linux, OS/2, and Solaris mayalso be utilized. Computer systems 210-270 may utilize any of a numberof technologies known in the arts to connect to Internet 205. Forexample, computer system 220A, which represents a network user, may beconnected to the Internet through a dial-up connection to an InternetService Provider, not shown, such as America On-line or Compuserve.Computer system 220B, representing another network user, mayalternatively be coupled to the Internet through a cable modem andbroadband cable network infrastructure, also not shown. Vendordistribution computer system 210 and vendor web server system 212, maybe connected to the Internet utilizing frame relay technology and a highbandwidth connection, such as T1, T2 or T3 line. Computer system 230,representing a credit processing server, and computer system 240,representing a card vendor distribution center computer(s), may besimilarly connected to Internet 205 using any of thepreviously-described techniques or any other techniques known in thearts.

Card Vendor System

Referring to FIG. 2, a conceptual block diagram of the card vendorsystem 250 in accordance with the present invention is illustrated. Thesystem 250 comprises a web server 260, a database server 270 anddatabase 280, and email server 288 operatively coupled, in theillustrative embodiment, via a private network 292, e.g., apacket-switched network, such as a Local Area Network executing theTCP/IP protocol. Network 292 is a private network which may further beused to connect to printer 283 to the distribution computer system 243and database 241. In the illustrative embodiment network 292 maycomprise a 100 megabit Ethernet network. A private network 290 couplesboth web server 260 and email server 288 to firewall server 265.Firewall server 265 is, in turn, connected to Internet 205, via a T1line, or other connection such as a frame relay connection,

In the illustrative embodiment of the present invention, email server288 may be implemented as a server executing an application program inaccordance with the Post Office Protocol version 3.0 (POP3), such servercapable of receiving and sending electronic mail in a manner understoodby those skilled in the arts.

In a similar manner, firewall application 265 may be implemented as aserver or network appliance executing any of a number of commerciallyavailable network security applications which prevent unauthorizedaccess to private networks in a manner understood by those skilled inthe arts.

In the illustrative embodiment, web server 260 performs the functions ofa traditional web server enabling access to one or more web pages byother processes connected to Internet 205. In addition, webserver 260contains display control module 266 which utilizes data representing acard, as retrieved from database 280, and data representingmodifications to the selected card, as received from a network user, torender the selected card and its modifications in a WYSIWYG format forviewing by the network user.

Server 260 may be implemented using a hardware platform similar to thatillustrated with reference to FIG. 1. Executing under the control of anoperating system are one or more applications necessary for web server260 to perform its appropriate functions. Specifically, web server 260presents web pages to the network user and controls the flow ofinformation to/from database server 270. In the illustrative embodiment,the functions performed by web server 260 may be implemented either withobject-oriented programming techniques using the appropriate classdefinitions and objects for values within the database, or,alternatively, using a non-object oriented language such as the C++programming language.

Web server 260 retains in memory one or more “pages” which collectivelymay comprise a web site used to visually present the information on thepages. One or more of the pages accessible on web server 260 may containaddress information in the form of a Hypertext Markup Language (HTML)tag which may be downloaded over the Internet 205 to a browser processexecuting on any of the other computer systems connected to the network.Such HTML tag may include the IP address or E-mail address associatedwith the web site.

Web server 260 functions to render pages to a network user connected tothe web server 260 and to pass data received from a network user todatabase through the appropriate Application Program Interfaces (APIs).In the illustrative embodiment, the web server 260 may utilize aplurality of Visual Basic, Java script files and/or Java applets tocreate active web pages. Web server 260 may include a database interface(not shown) which functions as the interface between web server 260 anddatabase server 270. Such database interface may be implemented viaODBC, Remote Procedure Call libraries or other similar technologieswhich enables the interface to make remotely access the database server270 and to service calls received from database server 270.

The distribution computer system 240 and its accompanying database 239may be connected to system 250 via direct network connection or otherconnections such dialup modem, DSL or frame relay. Computer system 240may be coupled to one or more network printers 285 and 286 via a privatenetwork such as a LAN.

In an alternative embodiment to that illustrated in FIG. 2, email server288 and web server 260 may be implemented with applications whichexecute on the same computer system, as illustrated in FIG. 3.

Data Base Architecture

In the illustrative embodiment, database server 270 and database 280 maycomprise a hardware platform and an operating system capable ofexecuting one of a number of commercially available database products.In the illustrative embodiment, hardware platform may be implementedwith a computer system similar to that described with reference toFIG. 1. The operating system may be implemented with the Windows NT 4.0product from Microsoft. The database product may be implemented withMicrosoft SQL Server Version 7.0, also commercially available fromMicrosoft Corporation. The structure of information, including the datafields, records, tables which comprise database 280 are describedhereinafter and may also be designed using Microsoft SQL Server Version7.0.

Query engine (not shown) receives information from web server 260 in theform of a query and supplies the query to database 280. The structureand organization of records within database 280 is set forth in greaterdetail with reference to FIG. 4-5. Database server 270 and database 280communicate using SQL standard database query language. The SQL standardis published by the American National Standards Institute (ANSI). Thedatabase query engine which is integrated into database server filtersthe queries received from web server 260, such filters useful infocusing or customizing the scope of a database query. The informationretrieved from database 280 may be forwarded by database server 270 toweb server 260 using any number of know techniques such as remoteprocedural call libraries, as that previously described.

FIGS. 4-5 illustrate conceptually the tables which comprise database280. Each record, as shown, includes one or more fields and anassociated field descriptor, as illustrated. Multiple records of thesame type, in turn, collectively form a table within database 280. Afield within a record may serve as an index into another record. Tofurther a better understanding of the architecture of database 280, themajor tables, as illustrated conceptually by single record and itscorresponding fields, are described below in greater detail.

User Table 402 is used to maintain information about a network user whohas visited system 250 via a connection to webserver 260. Each record ofUser Table 402 includes fields for a user identifier, postal address,network address, age, marital status, telephone number, etc. Thecorresponding field descriptions, e.g. integer, variable character,number, etc., are illustrated in FIG. 4.

Card Table 404 is used to maintain information about a specific card ofthe master card list. Each record of Card Table 404 includes fields fora card identifier, price, card catalog identifier, text description,width and height of the card, a charity identifier, etc. Thecorresponding field descriptions are illustrated in FIG. 4A. In theillustrative embodiment, the actual cards may be stored in any graphicalformat, for example, jpg, gif, tif or bmp. The cards may be stored aspart of or separate from database 280, as well as in the database 242 ofdistribution system 240 and database 218 of distribution system 210,both connectable to system 250. In the illustrative embodiment, the term“card” or “greeting card” is not limited to traditional hard copy cardsbut also includes images of one or more sides or panels of a card as maybe stored in various graphical data formats and resolutions, in additionto those described herein. Further, the term “card” or “greeting card”is not limited to traditional hard copy cards but also includes otherrelated forms of correspondence including announcements, invitations,business cards, notices, and other business and personal forms ofcommunication.

Card Detail Table 406 (CardDet) is used to maintain information about aspecific card which has been ordered by a network user. Each record ofCard Detail Table 406 includes fields for the ship date, ship month,status, etc. The corresponding field descriptions are illustrated inFIG. 4.

The Card Detail Detail Table 408 (CardDetDet) is used to maintaininformation about changes or customizations made to the card by thenetwork user. Each record of the Card Detail Detail Table 408 includesfields defining fields the font, size, color, text, X-position,Y-position, style, file name for an attached file containing graphics,digital photos, scanned data, etc. The corresponding field descriptionsare illustrated in FIG. 4.

Charity Table 410 is used to maintain information relating to a specificcharity from which proceeds of the card sale may be donated, asexplained in greater detail hereinafter. Each record of Charity Table410 includes fields for a charity identifier, charity description,organizational name, mailing address, etc. The corresponding fielddescriptions are illustrated in FIG. 5.

The remaining tables of FIGS. 4-5 include records having the informationfields and field descriptors, as illustrated and which areself-explanatory. For example, the Card Ship info record 412 includesinformation relevant to the address to which the card is to be shipped.The user gift record 414 includes information about a gift with whichthe card is associated. The client table 416, client location record418, client category 420, client key word record 422, and client profilerecord 422 all maintain information about a client (vendor) from which agift was purchased and to which the card may be shipped for coordinationwith the shipment of the gift to the specified recipient. The card giftrecord 426 and user transmit record 428 include information useful incoordinating the shipment and printing of a card with a specified giftpurchased at or shipped from a client's facilities. The occasion record420 and occasion category record 432 include information fieldsdescribing a particular person, date and address for which a card was ormay be ordered, and the nature of the occasion, e.g., birthday,anniversary, graduation, etc., respectively. Such information is usefulfor administrative and tracking purposes as well as for implementationof a reminder service. The ASPOBJ table 436 and ASPMAS table 434 includeinformation fields used to enable the inventive system to customize theweb page appearances in order to make it appear like an eCommercevendor's web site. The ship type record 438 includes informationdescribing the manner in which a card and/or the accompanying gift areto be transported to the recipient. Record 442-454 include theinformation fields and field descriptors, as illustrated in FIG. 4B,useful in administering the inventive system. The records 402-460 ofdatabase 280 are related. In particular, a specific entry of one tablemay be used as an index into a record of another table, as illustratedin the listing below in which each entry has the form:

REFERENCES [Tablename.Fieldname] [Tablename.Fieldname][Category.CatParentId] REFERENCES [Category.CatId][ClientCat.CCatParentId] REFERENCES [ClientCat.CCatId] [Aspobj.AOAspId]REFERENCES [Aspmas.AspId] [CardKeyword.CKCatId] REFERENCES[Category.CatId] [Charity.CharityCountryId] REFERENCES[Country.CountryId] [Client.CltCCatId] REFERENCES [ClientCat.CCatId][ClientKeyword.CKCCatId] REFERENCES [ClientCat.CCatId][ClientMailInfo.CMIShipCountryId] REFERENCES [Country.CountryId][FreightRates.FCountryId] REFERENCES [Country.CountryId][FreightRates.FSTId] REFERENCES [ShipType.STId] [Users.UserCountry]REFERENCES [Country.CountryId] [Users.UserCCType] REFERENCES[CCType.CCType] [Card.CardCatId] REFERENCES [Category.CatId][Card.CardCharityId] REFERENCES [Charity.CharityId][ClientLoc.CLocCltId] REFERENCES [Client.CltId][ClientLoc.CLocCountryId] REFERENCES [Country.CountryId][CltProfile.CPAOAspId & CPAOId] REFERENCES [Aspobj.AOAspId.AOId][CltProfile.CPCltId] REFERENCES [Client.CltId] [Invoice.InvUserId]REFERENCES [Users.UserId] [Invoice.InvCountryId] REFERENCES[Country.CountryId] [Occasion.OccShipCountryId] REFERENCES[Country.CountryId] [Occasion.OccOccCatId] REFERENCES[OccCategory.OccCatId] [Occasion.OccUserId] REFERENCES [Users.UserId][UserTrans.UTUserID] REFERENCES [Users.UserId] [CardDet.CDUserId &CDTransId] REFERENCES [UserTrans.UTUserID & UTTransId][CardDet.CDCardId] REFERENCES [Card.CardId] [CLocStats.CLSCltId &CLSLocId] REFERENCES [ClientLoc.CLocCltId & CLocId][ClocStats.CLSStatsID] REFERENCES [Statistic.StatsId][UserGift.UGCLocCltId & REFERENCES UGCLocId] [ClientLoc.CLocCltId &CLocId] [UserGift.UGUserId & UGTransId] REFERENCES [UserTrans.UTUserID &UTTransId] [CardDetDet.CDDSrno] REFERENCES [CardDet.CDSrno][CardDetDet.CDDUserId] REFERENCES [Users.UserId] [CardGift.CGCDSrno]REFERENCES [CardDet.CDSrno] [CardGift.CGUGSrno] REFERENCES[UserGift.UGSrno] [CardShipInfo.CSICDSrno] REFERENCES [CardDet.CDSrno][CardShipInfo.CSIShipCountryId] REFERENCES [Country.CountryId][CardShipInfo.CSISTId] REFERENCES [ShipType.STId] [InvDetl.IDCDSrno]REFERENCES [CardDet.CDSrno] [InvDetl.IDIInvNo] REFERENCES[Invoice.Invno]WebServer Interface

Upon connection to webserver 260, either directly or through a hyperlinkfrom the website of a vendor client, a network user is presented with agraphic user interface. The graphic user interface includes a number ofweb pages which are resident on web server 260 and through which thenetwork user may navigate. The web pages include a number of menus anddialog boxes which allow the network user to interact with the webserver 260, particularly with the selection of a card and entering ofthe necessary information for customization of the card and specifying arecipient address. Sample web pages are illustrated in FIG. 6A-K andinclude various highlight options and dialog boxes through which anetwork user may interact with webserver 260.

FIG. 6A is a screen capture of the graphic user interface of theinventive web server illustrating a selection of cards rendered inthumbnail size, in accordance with the present invention. In theillustrative embodiment, web pages rendered by webserver 260 appear tobe an extension of the web site from which the network user was mostrecently connected, which as illustrated is 4YourSoul.com. In order toemulate the look and feel of a vendor's web page, the inventive systemstores within a database 280, particularly tables 436 and 434, a clientidentifier and data identifying the appropriate backgrounds, colorschemes, font sizes, font styles, font colors, logos, and other graphicor sonic elements etc. which emulate the look and feel of the client website and give the network user the impression that he/she is stillconnected to the vendor's web site. To accomplish the above illusion, aclient identifier may be passed along with the hyperlink to web server260. Web server 260 then uses the identifier to retrieve the appropriateparameters from tables 436 and 434 and other, as necessary, forrendering the web pages and graphic user interface in a manner which issimilar to those of the vendor from whom the network user recentlypurchased goods or services. If a network user connect directly to theinventive system, the graphic user interface of the inventive system maybe used.

In the illustrative embodiment, card 600 along with the other selectablecards are stored in a number of different formats and sizes. Forexample, to facilitate selection and customization, cards may be storedin database 280 as files in a thumbnail, intermediate and editable size.FIG. 6A is illustrates a selection of cards rendered in thumbnail size.FIG. 6B illustrates a card 600 in the intermediate size, as would beviewed by a network user following selection of the card. FIG. 6Cillustrates a card 600 in editable size, as would be viewed by a networkuser during customization of the card. In database 280, the card filescomprise graphical data, for example in bit map, .tif, .jpeg or otherformat, and may be arranged categorically according to particularlythemes or occasion, e.g. birthdays, anniversaries, weddings, etc.

A fourth version of each card, from which the card is actually printed,is stored in any of databases 241, 239 and 218 of FIGS. 2-3. In thesedatabases, the cards may be stored as an encrypted blob, e.g. a binarydata file, for security purposes. This format may be obtained byencrypting the graphic data file of the card, for example, a .jpeg file,into a blob using any number of known commercially available encryptiontools.

FIG. 6B illustrates card 600 as would be viewed by a network user on aweb page 600 following selection of the card. As shown, card 600 isdisplayed with three panels 600A-C similar to the manner in which a cardis viewed in hard copy or tangible form. A fourth side, 600D, not shown,may contain copyright information, vendor tracking information andvarious logos and trademarks of companies, as well as, possibly, therecipient's information.

FIG. 6C illustrates card 600 as would be viewed by a network user inuncustomized form, in accordance with the present invention. Havingselected a card, a network user utilizing a pointing device, such as amouse or pen, designates the coordinates on the card at which text orgraphics are to be placed, and, thereafter, enters the customizations tothe card, for example by typing in the text to be added to the card atthe designated location. In addition, the user selects the font type,font style, font color and font size of the text. In an alternativeembodiment of the invention, the user is able to transmit scanned datarepresenting hand written text or graphics to web server 260 and viewthe scanned data. Alternatively, the user may transmit a file containingphotographic or other graphic data to be integrated into the card. FIG.6D illustrates card 600 as would be viewed by a network user incustomized form, in accordance with the present invention.

Control module 266 of web server 260 receives the coordinate informationand other information describing the user's customizations, as recordedin customization table 408 and renders the card and the customizationsin a What You See is What You Get (WYSIWYG) manner for viewing by thenetwork user, as illustrated in FIG. 6D. In this manner, rather thanjust entering text into a dialog box for placement in a predeterminedlocation, the user is free to place a customized message in any of text,cursive hand writing, graphics or photographs any where on panels 600A-Cand view the card and customizations together in a manner whichapproximates signing a hard copy card. The WYSIWYG module which enablesrecording of a card with customizations from a network user is describedin further detail herein. Control module 266 includes algorithms whichdetect the nature of the data transmitted by the network user andformats the data appropriately for presentation to the use. In the caseof scanned data, control module 266 utilizes optical characterrecognition algorithms to separate and eliminate any backgroundinformation from meaningful characters in the scanned data. In the caseof photographic or graphic data files, control module 266 attempts torecognize the data format and render the data within the parameters ofthe designated panel including any required sizing or clipping of imagesto for the panel. FIGS. 6C-D illustrate a card 600 as displayed on webpage, as seen by a network user in both stock, i.e., unmodified, andcustomized, i.e., modified form, respectively.

FIG. 6E-K illustrate other web pages, in accordance with the inventivesystem, as would be displayed to a system user who is utilizing thereminder service of the inventive system. The reminder service enables anetwork user to enter various information about upcoming events,including dates, descriptions and recipients. The reminder servicenotifies the network user via e-mail of an up coming event and enablesthe network user to select cards for the designated recipients using thesystem described here.

The construction of web pages containing the appropriate dialog boxesand pull down menus is within the scope of those reasonably skilled inthe arts and will not be described in further detail hereinafter for thesake of brevity.

Method of Operation

FIG. 7 is a flow diagram illustrating the process steps of the inventivemethod to enable a network user to select, customize/create and purchasea card from an eCommerce vendor for shipment with a gift or servicepurchased from the eCommerce network by the network user. Generally, anetwork user will be connected to system 250 either from a hyperlinkfrom a vendor site or by directly connecting to server 260. When thenetwork user is shopping on-line at an eCommerce vendor's site, andafter the user has paid for his/her purchases, the network user isoffered the option to order and create a custom card using the systempreviously described herein. If selected, the customer or network useris redirected, via a hyperlink from the client's website to the websiteof the inventive system, as illustrated by step 710. When the networkuser is redirected to web server 260, the vendor will provide web server260 with a data structure 900, as illustrated in FIG. 9A. In theillustrative embodiment data structure 900 comprises a plurality of datafields including Invoice Number field 902, User Email field 904, CreditCard fields 906-914, Credit Card address fields 916-924, ClientIdentification Number field 926, and Gift List field 930, as explainedin greater detail hereinafter. Invoice Number field 902 represents thevendor's invoice number for a transaction. User Email field 904represents the email address of the user who has bought items at thevendor's web site. Credit Card Name 906 represents the name on theuser's credit card. Credit Card Number field 908 represents the user'scredit card number. Credit Card Exp. Year filed 910 represents theuser's credit card's expiration year. Credit Card Exp. Month field 912represents the credit card's expiration month.

Credit Card Type field 914 represents the user's credit card type, e.g.American Express, Visa, Master Card, etc. Credit Card Street1field 916and Credit Card Street2field 918 represents the user's street address onthe credit card. Credit Card City filed 920, Credit Card State field922, and Credit Card Zip field 924 represents the user's city, state andpostal zip code, respectively, on the credit card. Client IdentificationNumber field 926 is used to identify the vendor from which the networkuser is being linked.

Gift List 930 represents a list of items purchased by the network userat the vendor's web site. Each item in Gift List 930, in turn, comprisesan Invoice Line Item Number field 930A, SKU field 930B, Gift Descriptionfield 930C, Distribution Location Number field 930D, Date of Shipmentfield 930E, Ship To Person field 930F, Ship To City field 930G, and ShipTo State field 930H, as explained in greater detail hereinafter. InvoiceLine Item Number field 930A represents the line item number of thesubject item on the vendor invoice. SKU field 930B represents the vendorproduct identification number. Gift Description field 930C represents ashort description of the gift purchased. Distribution Location Numberfield 930D represents the vendor warehouse identifier from where thevendor will ship the subject specific gift, and, consequently, fromwhich vendor system the card will be printed. Date of Shipment field930E represents the date the vendor will ship the subject gift. Ship ToPerson field 930F represents the person to whom the subject gift will beshipped. Ship To City field 930G represents the city to which thesubject gift will be shipped. Ship To State field 930H represents thestate to which the gift will be shipped. Any number of additional items932 may have a similar format to Gift Item 930.

In the illustrative embodiment of the invention, the data containedwithin data structure 900, particularly the credit card number andrelated information, may be encrypted using any number of commerciallyavailable software encryption products, such as those available from RSAData Security Systems, Inc. The data structure would be encrypted at thevendor site and decrypted, as necessary by the inventive system 250.

Next, the various fields of data structure 900 are stored in database280, and, where applicable, decrypted, as illustrated by step 712. Theinformation about a user, the email address field, credit cardinformation, etc. is stored in a User record 402 of the User table. Theinformation about the gift purchased at the vendor web site is stored inUser Gift Table 414.

Web server 260 then presents to the network user one or more web pagesthat make up a inventive graphic user interface that appears similar tothat of the vendor from which the user was hyperlinked, as illustratedby step 714. The value of Client Identification Number field 924identifies the vendor from which the network user is linking and is usedas an index into tables ASPOBJ table 436 and ASPMAS table 434 to selectthe default colors, logos and graphics for that vendor, thereby creatingthe illusion that the network user is still shopping at the vendor'swebsite. The information defining the graphics images required for eachpage for a specific vendor/client is stored in the Client Profile(CltProfile) table of database 280 and is rendered by web server 260.

In the illustrative embodiment of the invention, a portion of theproceeds of the sale of the card may be donated to charity. Asillustrated in FIG. 6E, a web page is displayed allowing the networkuser to select a charity to which a portion of the sales will bedonated, as illustrated by procedural step 716 and decisional step 718.If the network user is a registered user of the system, then the charityof their choice is shown by default. In either case, the user is allowedto change the charity to which the proceeds should be donated.

Next, web server 260 renders one or more web pages containing thumbnailimages of cards. These web pages enable the network user to navigatethrough and select a card from database 280, as illustrated byprocedural step 720. The network user can then choose a card byselecting the appropriate category and card, as illustrated bydecisional step 722. Once the network user chooses a card, a web pageillustrating three different panels (sides) of the card—the outside, theinner left, and the inner right—is rendered, as illustrated in FIG. 6B,and as illustrated by procedural step 724. The user can click on anypanel of the card and the selected panel will be displayed in aneditable format along with a number of dialog boxes which allow thenetwork user to selectively customize the card using WYSIWYG technology.

As illustrated in FIG. 6C, the inventive system allows the user tochoose a font, color, size, text and style of a customized message, aswell as the location on the card panel at which the message will bereceived, as illustrated by decisional step 726 and procedural step 728.The user can then type text on the card and then move the text anywhereon the screen with a pointing device. Once written the user can edit thetext, as well as change the color, font, size and/or the style of thetext. The card and customizations are presented in a WYSYWIG format, bymodule 266, as illustrated by procedural step 730, and as illustrated inFIG. 6D. Module 266 receives the input parameters from the network userand renders the text in font, color, size, and style chosen and at thecoordinated specified by the network user.

Module 266 may be implemented as a WYSIWYG application executing underthe control of operating system on web server 260. Specifically, module266 may be implemented as a JAVA application using object-orientedtechnology. Upon start-up, module 266 is provided with a list ofparameters by web server 260. These parameters include the name of animage (card), the location of the image within the memory of web server260, the dimensions of the image, and a list of instructions definingthe position, color, size, font, style and text for each customizationto be displayed on the card image. For a new card, which has not beencustomized by a network user, the list of instructions supplied tomodule 266 is empty, since there have been no customizations at thatpoint. For a card that has been previously created or which is in theprocess of being edited, the parameter string supplied to module 266 maycontain any of the information identified above. Module 266 creates alist of customization objects, each object storing information about apiece of text, such information including the actual text characterstring, the font, size, color, style, etc. and position data.

To avoid clutter in displaying the background image of the card as wellas the customizations in WYSIWYG manner, module 266 displays one or morelabels over the background of the card image. While editing the card,when a network user selects e.g., clicks with a mouse, a specificlocation on the card, module 266 reviews an internal list ofcustomization objects maintained for that card to determine if theselected coordinates match the coordinates of any previously definedtext object. If so, the text is displayed in an edit box with the font,style, size, etc., rendered according to the specification stored in thecustomization object. If the coordinates to do not match, a new emptybox is displayed over the background of the card image using thecustomization characteristics selected by the network user from one ormore menus. Once the network user saves a particular portion of text,the customization characteristics are stored in a customization objectand the edit area is replaced with a corresponding label. The networkuser has the ability to select any text with a pointing device and dragthe text around the background image of the card, thereby enabling thenetwork user to position the text wherever desired. The background imageof the card, along with the text, including the selected characteristicsand position, are then rendered in a WYSIWYG manner enabling the networkuser to view the card as the card will look when printed.

If the network user desires to further modify any text customization tothe card, they may simply do so by selecting the text object and thenchanging any of its characteristics, such as the color, size, style,etc, by simply clicking on the appropriate menus and choosing thedesired option.

Once the network user has accepted all the customizations to the card,module 266 creates a string of customizations and forwards the attachedstring to a redirection URL that redirects the network user to a newpage where the customization string data may be parsed and saved intothe appropriate tables of database 280.

It will be obvious to others skilled in the art that the functionalityof module 266, as described herein, may be implemented using differentprogramming techniques other than object oriented technology and theJAVA programming environment.

In an alternative embodiment, as illustrated by the procedural steps759-762, and to provide flexibility in personalization of cards, thenetwork user may upload images that can be used to create custom cards.The network user can also upload scanned images of hand written messagesand apply them to the card to create personalized graphics, photos orcursive fonts for the card. As shown in FIG. 7A, web server 260determines whether a graphic image has been uploaded from the networkclient's system, as indicated by decisional step 759. If so, the imagedata file, which may represent graphical data in any number of standardformats or scanned data, is received by web server 260 and stored in theappropriate tables of database 280 as illustrated by procedural steps760 and 761, respectively. Next, the file containing the graphic imagedata is rendered in WYSIWYG format in addition to or over the backgroundimage of the card, as illustrated by procedural step 762. In theillustrative embodiment, any number of commercially available softwaremodules which render graphic data in a variety of different formats maybe utilized to perform the functions illustrated by procedural step 762.

The network user is then given the option to accept all of the change tothe card, as illustrated by decisional step 732. The data representingthe customizations to a card are stored in database 280, as illustratedby procedural step 734. For example, Card Detail Detail (CardDetDet)Table 408 stores the specific pieces of text, the position, the color,font, etc., as well as information for any image data, photographic orscanned, as in step 760, that has been uploaded to web server 260.

Next a web page, as illustrated in FIG. 6F will be rendered which allowsthe network user to specify information related to the recipient, asillustrated by decisional step 736 and procedural step 738. Card Detail(CardDet) Table 406 stores the macro information for a customized card,like ship date, price, shipping mode, the charity to which part of theproceeds from this card will go, etc. Card Shipping Information(CardShipInfo) Table 412 stores postal address information. If the cardis to accompany a gift, then there is no information entered in table412. Card Detail (CardDet) Table 406 stores the macro information for acustomized card. The storing of such information in database 280 isillustrated as procedural step 739.

Next, the network user will be provided with a summary web page, asillustrated in FIG. 6G, which list the cards, charity, recipientinformation and price details, as well as with the option to add ordelete cards, as illustrated by procedural step 740. At this point, thenetwork user can edit any of the information or add or delete cards.

If finished, the network user will be prompted to visit the reminderservice implemented in the inventive system, as illustrated in FIG. 6H,and as illustrated by decisional step 742. If the user chooses to enterthe reminder service, web server 260 will render the web pages, asillustrated in FIGS. 6J and 6K, which prompt the user to enter theappropriate information, and as illustrated by procedural step 744. Asillustrated, the reminder service allows a network user to enter variousdates and description of occasions for which a reminder email will besent prior thereto. In addition, the present invention allows thenetwork user to select, customize/create and purchase cards, for mailingat an appropriate time in the future. For example, using the inventivesystem, a network user may select, customize and purchase birthday cardsfor selected friends and family members during a single session and havethe card send to the designated recipient on the date designated by thenetwork user. The data entered through the reminder service web pageinterfaces is stored in database 280. The email server 288 will send areminder, for example, in the form of an email, to the network userprior to the occasion, as specified by the user. The Occasion Table 430stores information regarding the specific events that the user wants tobe reminded about. The Card Detail (CardDet) Table 406 stores any cardscreated in advance of an event. The CardDetDet and CardShipInfo Tables,408 and 412, respectively, also store relevant information, asapplicable.

After exiting the reminder service or, if in decision step 742, thenetwork user opted not to enter the reminder service, the network userproceeds to checkout and payment, as illustrated by steps 746, 748 and750. The network user is be provided with all the information that wasreceived from the vendor regarding the user's credit card information,as illustrated in FIG. 6I and procedural step 746. If the information isacceptable, the network user selects the process option and thedesignated credit card will be charged the amount of the purchase. Theinformation about the transaction is stored in database 280 andmaintained to keep a historic record of the activity. The Invoice table444 stores the credit card information which was used to pay for thetransaction, the authorization code, etc. The Invoice Detail (InvDetl)Table 446 stores information at the line item level of the invoice interms of which cards were charged on which invoice. The credit cardinformation is transmitted from system 250 to a credit processingservice, such as system 230 of FIG. 2 and as illustrated by proceduralstep 750. Once the transaction is processed a “Thank You” screen mayappear, and the network user is returned to the vendor's web site. If atany time during the above described process a disconnect of thecommunication link between the network user and web server 260 occurs,an e-mail message is sent to the network user with a link back to webserver 260.

Once the credit card transaction has been approved, web server 260checks the Ship Date field of UserGift Table 414 to determine if thecard is to be printed today, i.e. ship date equals current date, asillustrated by procedural step 752 and decisional step 754. If so, anemail message will be sent to the vendor's distribution location toprint the card, along with a file containing all of the informationabout the card, as explained hereinafter and as illustrated byprocedural step 756. In case the card is to be sent at a later date, anemail will be sent later. When the appropriate time comes to print thecard, email server 288, will send a message to the appropriate thevendor location through, for example, email, Remote Procedure Callcommands or MSMQ (Microsoft Message Queue). Once a day, at aboutmidnight, or at another interval, a process on email server 288 sendsemails to all the vendor locations regarding the cards to be printedduring the day. There may be multiple emails sent to each vendorlocation. Each email will contain information for all the cards createdby a single user during a single visit. The print process executing atthe vendor system will send a message back to email server 288indicating the card has been printed, as illustrated by decisional step758, after which the process as for that card is concluded.

To print a card, web server 260 provides the vendor's distributioncenter, whether through an email or a batch process, the informationfrom a user session, i.e., from the time the network user firstconnected to web server 260 until the user disconnects from web server260. Since a network user may perform multiple transactions in a singlesession, the session information may include information for multipletransactions. In the illustrative embodiment, the session informationmay be transferred in a file 1000 having a format in accordance with theXML protocol. It will be obvious to those skilled in the art that otherfile formats or equivalent data structures may be used in place of file1000. File 1000 is parsed and used to update database in the vendorsystem, as explained hereinafter.

File 1000 includes information from the UserGift table 414, i.e. recordsadded to table 414 from a session, including data fields for the InvoiceNumber, Invoice Line Item Number, Gift Serial Number, Gift ID (SKU) ShipTo Person Name, Ship To City, Ship To State, and Ship Date. The InvoiceNumber field represents the invoice number created by the vendor for thegoods purchased by the network user at the vendor web site. The InvoiceLine Item Number field represents the invoice line item number createdby the Vendor. The Gift Serial Number field represents a uniqueidentification number given by the inventive system to the gift item.The Gift ID field is the vendor identifier for the product, e.g., theSKU. The Ship To Person Name field represents the name of the person towhom the gift will be shipped. The Ship To City field represents thecity to which the gift will be shipped. The Ship To State fieldrepresents the state to which the gift will be shipped. The Ship Datefield represents the date required by the Vendor to print the card forthe gift, e.g. the day it will leave the vendor's distribution location.

File 1000 includes information from the CardDet Table, i.e. informationwhich regarding cards created and base card information, including datafields for the Card Serial Number, Card Id, and Card Status. The CardSerial Number field represents a unique identifier, e.g. a number,assigned to any card created at web server 260. The Card Id fieldrepresents card number, e.g. SKU, assigned to the card by the inventivesystem. The Card Status field represents the current status of the card,e.g. printed, to be printed, etc.

File 1000 further includes information from the CardGift table 426, i.e.information which associates a card with a gift and a network user,including data fields for the Card Serial Number, Gift Serial Number,User Id and Transaction Id. The Card Serial Number and Gift SerialNumber fields have been previously defined. The User Id field representsa unique identifier assigned to a particular network user by theinventive system. The Transaction Id field represents a uniqueidentifier assigned to by the inventive system to uniquely identifyevery session of a network user on the inventive system.

File 1000 further includes information from the CardDetDet table, e.g.information regarding the text to be superimposed on the card orgraphical information which will be superimposed. Such graphicalinformation may include picture, photo or a scanned hand writtenmessage. The information from the CardDetDet table includes data fieldsfor the Card Serial Number, Line Item Number, Card Page, X Position, andY Position. The Card Serial Number field has been previously defined.The Line Item Number field represents a unique counter for every pieceof customization in a given card. The Card Page filed identifies onwhich face or panel of the card the text will be printed. The X Positionand Y Position fields identify the location of the text on the face ofthe card.

If part of the customizations to the card include text, then data fieldsfor the Text Color, Text Font, Text Size, Text, and Text Style will beincorporated into file 1000. The Text Color field identifies the colorin which the text will be rendered. The Text Font field identifies thefont in which the text will be rendered. The Text Size field identifiesthe size of the font in which the text will be rendered. The Text fieldidentifies the subject matter which will be rendered. The Text Stylefield identifies the style of the font in which the text needs to berendered.

Otherwise, if part of the customizations to the card include an image,an Image Name field, identifying the name of the attached file whichwill be superimposed onto the card, will be included with file 1000. Asample file 1000 in XML format is set forth below.

<?XML VERSION=“1.0”?> <Print> <VERSION>Print Info 1.0</VERSION> <Transactions>   <Transaction>    <UserGifts>     <UserGift>     <UGInvNo>123123</UGInvNo>      <UGInvLINo>1</UGInvLINo>     <UGSrno>332</UGSrno>      <UGGiftId>1</UGGiftId>     <UGShipPerson>Sandy</UGShipPerson>     <UGShipCity>Mumbai</UGShipCity>      <UGShipState>MH</UGShipState>     <UGShipDate>1/12/1999</UGShipDate>     </UserGift>     <UserGift>     <UGInvNo>123123</UGInvNo>      <UGInvLINo>2</UGInvLINo>     <UGSrno>333</UGSrno>      <UGGiftId>2</UGGiftId>     <UGShipPerson>Smith</UGShipPerson>     <UGShipCity>Banglore</UGShipCity>     <UGShipState>KR</UGShipState>     <UGShipDate>4/11/1999</UGShipDate>     </UserGift>    </UserGifts>   <CardDets>     <CardDet>      <CDSrno>1251</CDSrno>     <CDCardId>4</CDCardId>      <CDStatus>S</CDStatus>     </CardDet>   </CardDets>    <CardGifts>     <CardGift>     <CGCDSrno>1251</CGCDSrno>      <CGUGSrno>333</CGUGSrno>     <CGUserId>930</CGUserId>      <CGTransId>1</CGTransId>    </CardGift>     <CardGift>      <CGCDSrno>1251</CGCDSrno>     <CGUGSrno>332</CGUGSrno>      <CGUserId>930</CGUserId>     <CGTransId>1</CGTransId>     </CardGift>    </CardGifts>   <CardDetDets>     <CardDetDet>      <CDDSrno>1251</CDDSrno>     <CDDSrno1>1</CDDSrno1>      <CDDColor>−16777216</CDDColor>     <CDDPage>FI</CDDPage>      <CDDFont>Dialog</CDDFont>     <CDDSize>6</CDDSize>      <CDDText>HI PAL!</CDDText>     <CDDXPos>210</CDDXPos>      <CDDYPos>212</CDDYPos>     <CDDStyle>0</CDDStyle>     </CardDetDet>     <CardDetDet>     <CDDSrno>1251</CDDSrno>      <CDDSrno1>2</CDDSrno1>     <CDDColor>−16777216</CDDColor>      <CDDPage>F</CDDPage>     <CDDFont>Dialog</CDDFont>      <CDDSize>6</CDDSize>     <CDDText >HAPPY BIRTHDAY</CDDText>      <CDDXPos>235</CDDXPos>     <CDDYPos>200</CDDYPos>      <CDDStyle>0</CDDStyle>    </CardDetDet>    </CardDetDets>   </Transaction>  </Transactions></Print>Client System

Referring to FIG. 8, a conceptual block diagram of a vendor (client)system 210 is illustrated. System 210 will typically be located at aneCommerce vendor's distribution center and may be connected through apublic computer network to system 250. In addition, system 210 iscoupled through a private network 208, such as a LAN, to printer 215 andprinter 213. Vendor system 210 may be implemented with a computerhardware platform similar to that described with reference to FIG. 1executing an operating system, such as Windows NT 4.0. As illustrated inFIG. 8, an email processing service application 212, print serviceapplication 214, database server application 219 and control centerapplication 216 execute on computer system 210 under the control of theoperating system. A database 218 coupled to system 210 contains tables804-866, as described with reference to FIG. 10, as well as thecollection of base cards as previously described. Alternatively, thecards, as stored in one of the previously-described formats.Alternatively, the cards may be encrypted and stored as binary blobswhich are decrypted upon printing thereof.

Email processing service 212 is responsible for periodically pollingemail server 288 of system 250 to see if any messages have been posted.If there are messages, email processing service 212 will down load andprocess the messages. Processing of the messages includes parsing theXML file 1000 contained within the email message and using the datavalues defined therein to update database 218 of vendor system 210. TheXML file 1000, in the illustrative embodiment, may contain SQL databasequeries which are used to update database 218 of client system 210.

FIGS. 10 illustrates conceptually the tables which comprise database218. Each record, as shown, includes one or more fields and anassociated field descriptor, as illustrated. Multiple records of thesame type, in turn, collectively form a table within database 218. Afield within a record may serve as an index into another record. Tofurther a better understanding of the architecture of database 218, themajor tables, as illustrated conceptually by single record and itscorresponding fields, are described below in greater detail.

Card Table 804 is used to maintain information about a specific card ofthe master card list. Each record of Card Table 804 includes fields fora card identifier, price, card catalog identifier, text description,width and height of the card, a charity identifier, etc. Thecorresponding field descriptions, e.g. integer, variable character,number, etc., are illustrated in FIG. 10. In the illustrativeembodiment, the actual cards may be stored in any graphical format, forexample, jpg, gif, tif or bmp. The cards may be stored as part of orseparate from database 218, as well as locally in the memories of vendorsystems 210 and distribution system 240 connectable to system 250.

Card Detail Table 806 (CardDet) is used to maintain information about aspecific card which has been ordered by a network user. Each record ofCard Detail Table 406 includes fields for the ship date, ship month,status, etc. The corresponding field descriptions are illustrated inFIG. 10.

The Card Detail Detail Table 808 (CardDetDet) is used to maintaininformation about changes or customizations made to the card by thenetwork user. Each record of the Card Detail Detail Table 808 includesfields defining fields the font, size, color, text, X-position,Y-position, style, file name for an attached file containing graphics,digital photos, scanned data, etc. The corresponding field descriptionsare illustrated in FIG. 10.

Charity Table 810 is used to maintain information relating to a specificcharity from which proceeds of the card sale may be donated, asexplained in greater detail hereinafter. Each record of Charity Table810 includes fields for a charity identifier, and organizational name.The corresponding field descriptions are illustrated in FIG. 10.

The remaining tables of FIG. 10 include records having the informationfields and field descriptors, as illustrated. For example, the Card ShipInfo Table 412 includes information relevant to the address to which thecard is to be shipped. The UserGift Table 814 includes information abouta gift with which the card is associated. The CardGift Table 826includes information useful in coordinating the printing of a card withshipment of a specified gift from a vendor's facilities. Tables 814-866include the information fields and field descriptors, as illustrated inFIG. 10, some of which are subsets of similar tables from database 280.The records 804-866 of database 218 are related, as illustrated in FIG.10 and which are self-explanatory. In particular, a specific entry ofone table may be used as an index into a record of another table, asillustrated in the listing below in which each entry has the form:

[Tablename.Fieldname] REFERENCES [Tablename.Fieldname][Card.CardCharityId] REFERENCES [Charity.CharityId] [CLocStats.CLSCltId& REFERENCES [ClientLoc.CLocCltId & CLSLocId] CLocId][CLocStats.CLSStatsID] REFERENCES [Statistic.StatsId] [CardDet.CDCardId]REFERENCES [Card.CardId] [CardDetDet.CDDSrno] REFERENCES[CardDet.CDSrno] [CardGift.CGCDSrno] REFERENCES [CardDet.CDSrno][CardGift.CGUGSrno] REFERENCES [UserGift.UGSrno]

When a print message arrives, service 212 will update database 218 andset an event to notify the print service 214 that a print request hasbeen received. Email processing service 212 is also responsible forsending any messages that are generated the other applications executingon vendor system 210. When not busy, email service 212 waits on a sendevent. Such event is set either by the vendor control center 216 orprint service 214. If either application 214 or 216 has created an emailfor system 250, the application will set an event which service212.Email processing service 212 will establish a connection with system 250and transmit the email to system 250.

Print service 214 remains idle until an event notification of a pendingprint instruction. When email processing service 212 receives the printcommand it sets the notification event for print service 214. Printservice 214 then queries database 218, and, using the data valuespreviously stored in database 218 by email processing service 212,prints the card on printer 215 or another available printer. Printservice 214 may also monitor printer problems such as paper jams, lowtoner, no paper, etc. Print service 214 will notify system 250 of anyproblem encountered during the printing process by creating an email,placing it in a queue and generating a notification event for emailprocessing service 212 that an email needs to be sent to system 250.

A high resolution color printer 215 capable of printing photographicquality images may be coupled to vendor system 210 to facilitateprinting of the cards. Such a printer suitable for use with the presentinvention is the HP 8500DN, commercially available from Hewlett PackardCorporation, Palo Alto, Calif. In the illustrative embodiment, cards areprinted in a full bleed format, i.e. up to the edge of the paper and onhigh quality stock paper, giving the card the appearance of atraditional greeting card. Alternatively, the cards may have a borderaround the edge of the stock on which the card is printed. Thereafter,at the client/vendor's facilities, typically a distribution center, thecard may be inventoried and matched with the designated gift forshipment.

At the vendor's facilities, the card is printed with an invoice number,invoice line item number and a card number thereon. In the illustrativeembodiment, the invoice number, the invoice line item number, and cardnumber may be printed on the back panel of the tangible card using, forexample, an optical bar code or other format to identify both the cardand the invoice number, client transaction code or other informationuseful by the vendor to match the card with a particular gift oftransaction.

Vendor control center service 216 allows a user at the vendor'sdistribution location to request a reprint of a card, in case it hasbeen damaged or for any reason. Service 216 also provides the users withthe ability to quickly send an email to and interact with system 250directly. Accordingly, service 216 allows the vendor location to requestthe re-transmission of data and files relating to certain cards in theevent of data loss or corruption.

Although the above-described illustrative embodiment has beenimplemented using email addresses as a communication mechanism betweensystem 250 and vendor system 210, it will be obvious to those reasonablyskilled in the arts that other messaging techniques may be used, such asany number of commercially-available Remote Procedure Call libraryutilities, as well as the Microsoft Message Queue, (MSMQ) commerciallyavailable from Microsoft Corporation, Redmond, Wash.

FIGS. 11A-C are flowcharts illustrating the processes performed byvendor system processes 212, 214 and 216 in accordance with the presentinvention. Specifically, referring to FIG. 11A, if a notification eventfor email processing service 212 has been received or generated by atimer, as illustrated by decisional step 1004, service 212 will send theemail message to system 250, as illustrated by procedural step 1006. Ifa message has been received, the message will be downloaded to system210, as illustrated by procedural step 1008. Email processing service212 will parse the XML file attached with the email and extract thevalues for the data fields contained therein, as illustrated byprocedural step 1010. Service 212 will store the values of the extracteddata in database 218 of system 210, as illustrated by procedural step1012. Thereafter, if an email message instructing the system 210 toprint a card is received, service 212 will generate a notification eventfor print service 214, as illustrated by decisional step 1014 andprocedural step 1016.

Referring to FIG. 11B, print service 214, upon receiving thenotification event, will retrieve data from the appropriate recordswithin database 218, as illustrated by decisional step 1020 andprocedural step 1022, including retrieval of the base card image fromdatabase 218. Utilizing the data representing the customizations to thecard, print service 214 will create the card image with thecustomizations, as illustrated by procedural step 1024, and print thecard on a printer, as illustrated by procedural step 1026. If an erroroccurs during the printing process, as illustrated by decisional step1028, print service 214 will generate an error message, as illustratedby procedural step 1030, and send an event notification to emailprocessing service 212, as illustrated by procedural step 1032.Otherwise, the card will be printed, along with, optionally, a shippingreceipt/invoice, to assist in matching the card with a correspondinggift or transaction.

Referring to FIG. 11C, the process of retransmitting data associatedwith one or more cards or communicating directly with system 250 isillustrated. If, through interaction of a user, typically a systemadministrator entering the appropriate user command, a request to send amessage is received, vendor control center service 216 will create amessage and send an event notification to email processing service 212,as illustrated by steps 1034-1038. Such messages are defined by thesystem administrator and may be requests for supplies of notificationsof specific system need or conditions. If, through interaction of auser, a request to reprint a card is received, vendor control centerservice 216 will query database 218, create the card, and reprint thecard, as illustrated by steps 1040-1046 and in a manner as previouslydescribed with reference to FIG. 11B. If, through interaction of a user,a request to send a particular card is received, versus waiting untilthe system automatically received the card data from system 250, vendorcontrol center service 216 will create a message and send an eventnotification to email processing service 212, as illustrated by steps1048-1052. If, through interaction of a user, a request to down loaddata immediately is received, vendor control center service 216 willsend an event notification to email processing service 212, asillustrated by steps 1054 and 1052.

The above example describes a scenario in which a network user hashyperlinked to system 250 from the web site of an eCommerce vendor.Alternatively, if a network user connects directly to web server 260, toselect and customize a card, the process occurs substantially asdescribed above except that any necessary information contained in data900 will be entered directly by the network user through the userinterface web pages supplied by web server 260. In such a scenario, thebilling, printing, inventorying and shipping of the card may be donedirectly by the inventive system 250 or using a system 240 which may beconstructed and function similar to any other vendor system 210.Additionally, multiple systems similar to 240 may be located indisparate geographical regions and operatively coupled to system 250over either public or private computer networks to enable accelerateddelivery of the card without the cost of international postage.

Greeting Card as a Pick Ticket and Information Source

According to another aspect of the invention, a document, such as apersonalized greeting card, personalized catalog or personalized directmarketing material can be used as: 1) a direct source of information forgenerating a shipping label or an intermediate document used formatching/picking multiple items to be shipped as a single entity withthe document, 2) as a reference to a file containing data defining theshipping label or packing list used for matching/picking multiple itemsto be shipped as a single entity with the document, 3) as the source ofinformation for generating any of a gift card, gift certificate orenvelope which is matched/packaged to be shipped as a single entity withthe document, 4) as a reference to a data file containing informationfor enabling generation of a gift card or gift certificate, and/or 5) asthe actual medium on which the recipient/shipping address is printed.

In the vast majority of cases, particularly in the gift product market,the number of items to be combined with printed material is one. Thisprovides a unique opportunity to utilize the printed material, such apersonalized greeting card, as a the packing document (ticket). However,this process is not limited to only one item, as multiple items can belisted, but only one shipping address is typically utilized.

Referring to FIGS. 12A-C, printed material 1200, which in theillustrative embodiment may be a multiple panel personalized greetingcard, includes at least one panel in which data useful in matching theprinted material with one or more items is printed. In the illustrativeembodiment, the printed material 1200 comprises a four panelpersonalized greeting card having a front panel 1200A, a rear panel1200B, and at least two interior panels 1200C-D (not fully visible).Alternatively, other personalized printed materials such as personalizedcatalogs, personalized marketing materials, personalized giftcertificates, personalized gift cards, or other personalized documentsmay be utilized in place of the personalized greeting card 1200.

As shown in FIG. 12A, in a predetermined area 1202 of panel 1200B, a barcode and/or a human readable graphics, or both, are included and mayserve as a source of item matching and/or shipping information. In FIG.12A, barcode 1204 may include a reference to a database or computermemory address at which the data relating to a vendor transaction,including shipping address of the recipient or data about the locationand nature of any products to be shipped with the card, is maintained.The remainder of the product identification information in area 1202 maybe specific to a warehouse-by-warehouse application, and serves toinform warehouse personnel as to which product to pick and where toroute the product/card combination once the item(s) have been matchedwith the printed material 1200. As with the bar code, the SKU and otherdata may serve as a reference to a memory address in which the dataabout the location and nature of any products to be shipped with thecard is stored. The information in area 1202 is used first by thewarehouse personnel to locate the proper materials that the consumer hasordered. Thereafter, once the warehouse operator has selected thespecified product(s), the product(s) must be packaged along with theprinted material.

It is contemplated that the document can be inside or outside thepacking container. If the printed material 1200 must be enclosed in abox with the product, then the additional step of barcode duplicationwith a bar code duplicator may occur prior to packing the printedmaterial. The barcode duplicator, may be either tabletop mounted, orworn on the body and consists of a barcode reader, directly connected toa barcode printer. When triggered, the barcode duplicator reads whateverbarcode, retrieves any data to route the package through a facility,either to be shipped alone or to be combined with other items, and sendsthe data to a printer for printing an intermediate label. When thebarcode is duplicated, it is then applied to the outside of the box inwhich the printed material 1200 and one or more products have beenenclosed. In cases where the printed material 1200 is being placed in a“post pack” envelope, e.g. UPS or Fedex shipping envelopes, that areclear on the front and adhesived on the back, the barcode on the printedmaterial continues to act as the shipping reference, and thus may notneed to be duplicated.

Once any product and printed material 1200 have been packaged andsealed, with the information available on the outside of the parcel,either in duplicated barcode form or via original printed materials, theparcel can be routed to the shipping area. Many current warehousesystems have automated “print and apply” shipping systems. Theseshipping systems can be used to read the barcode information on theparcel to generate the appropriate shipping label, and provide therequired reverse tracking of the parcel to ensure that is was shipped.

In the illustrative embodiment, the information in area 1202 of FIG. 12Amay be stored in the previously described records of a database or othercomputer memory. For example, the Card Ship info record 412 includesinformation relevant to the address to which the card or other printedmaterial 1200 is to be shipped. A memory access code in the form of abar code can then be generated to access the data from record 412 duringthe shipping label generation process. The user gift record 414 includesinformation about a gift(s) or other product(s) with which the card isassociated. The card gift record 426 and user transmit record 428include information useful in coordinating the shipment and printing ofthe card 1200 with a specified gift purchased at or shipped from aclient's facilities. The data from these fields can be used to identifythe SKU and Lot identifying the gift/product. Some or all of thisinformation may be provided on the card 1200 in any of the formatsdescribed above, in addition to any other known formats, as well as inhuman readable alphanumeric characters directly on one of the cardpanels itself, so that the card facilitates the efficient matching andshipping of the card with the intended package.

In addition, the nature of the products with which the card is matchedin not limited. For example, in the above-described process, thepersonalized greeting card may be used as the source of information forgenerating a gift card or gift certificate which is matched and shippedas one package with the greeting card. Such gifts cards may includeplastic cards with a magnetic stripe affixed thereto for storing data,as well as other gift card designs. Gift certificates may be printeddirectly on the card itself or on a separate medium. In such instances,barcode 1204 of FIGS. 12A-C, may include a reference to a memory inwhich the data relating to the generation of the gift card/giftcertificate is maintained. Accessing such file may trigger automaticgeneration of the gift card/gift certificate. As with the bar code, theSKU and other data may serve as a reference to a memory in which thedata about the location and nature of any gift card/gift certificate tobe shipped with the card is stored.

FIG. 12B illustrates a multipanel card 1200 similar to that illustratedin FIG. 12A, except that the area 1202 has printed thereon a recipientaddress, as illustrated. In this embodiment, the card 1200 may be placedin an envelope having a transparent portion in the front thereof , sothat when the card is aligned in the envelope, the recipient address isvisible from the front of the envelope and maybe affixed to the outsideof a parcel. With this embodiment the barcode 1204 may function as areference to a memory in which the data relating to the generation ofthe gift card/gift certificate is maintained, or as a reference to amemory address in which the data about the location and nature of anyproducts to be shipped with the card is stored.

FIG. 12C illustrates a multipanel card 1200 similar to that illustratedin FIGS. 12A-B, except that the area 1202 has printed thereon SKU andother data that may serve as a reference to the location and nature ofany products to be shipped with the card. The information in area 1202is used first by the warehouse personnel to locate the proper materialsthat the consumer has ordered. In FIG. 12C, barcode 1204 may include areference to a database or computer memory address in which the datauseful for generation of either an addressed envelope or a shippinglabel is maintained.

The process of using printed material 1200 as an information source isexplained hereafter with reference to FIGS. 12-13. First, a consumerselects, customizes and purchases a greeting card, by itself or inconjunction with another item, utilizing the systems and processesdescribed herein. The vendor fulfilling the transaction prints thegreeting card 1200, including the panel 1200B, utilizing one of theformats illustrated in FIGS. 12A-C, as illustrated by process block1300. Next, the reference information printed panel 1200B is a utilizedto efficiently manage the card 1200 with any other items and tofacilitate shipment thereof as a single entity. In the scenarioillustrated in FIG. 12C, the greeting card 1200 is part of a multipleitem vendor transaction and is intended to be shipped with a item 1210,which may be a personalized catalog or other personalized marketingmaterial, a gift card or gift certificate 1212 and a gift items 1214, asillustrated. Reference data, in the form of barcode 1204 printed panel1200B of FIG. 12C, is scanned using the appropriate scanning apparatusand used to generate a recipient address. An examination of panel 1200Bby fulfillment personnel or automated scanning techniques determinewhether scalable information is printed on panel 1200B, as required indecisional block 1302, however, the specific values of the scanned data,as defined by the fulfillment process, will determine whether anintermediate document is required in decisional block 1303. The datarepresented by barcode 1204 may include the recipient address itself,which may then be printed on either an envelope 1216 or a shipping label1220 affixed thereto, as illustrated by arrow “A” in FIG. 12C andprocess blocks 1304 and 1306 of FIG. 13. Alternatively, the datarepresented by barcode 1204 may include the address of a data file inwhich the recipient address resides. The recipient address on envelope1216 and/or shipping label 1220 may also be printed from the data file,also represented by process blocks 1304 and 1306. If other items are tobe shipped with card 1200, the SKU data and item codes printed in area1202 of panel 1200B are utilized by a warehouse operator or fulfillmentcenter personnel to select specified product(s), here items 1210, 1212and 1214, as illustrated by arrow “B” in FIG. 12C, and combine the itemsinto container 1218, as illustrated by arrow “C” and process block 1307of FIG. 13. The card 1200 is placed in envelope 1216, if by itself, orif in combination with a package and the envelope attached to container1218, both as illustrated by arrow “D” and process block 1312 of FIG.13. In this matter, the freight carrier or shipper may then send theentire parcel, including container 1218 with the envelope 1216 affixedthereto, as a single unit, allowing a personalized greeting card toaccompany the other items of the transaction.

As an alternative to the process described above, and utilizing the card1200 illustrated in FIG. 12B, the recipient address may be printeddirectly on the panel 1200B while a packing list or pick ticket 1222 maybe printed as an intermediate document from either the data representedby barcode 1204 or from a data file accessed using an address embodiedin barcode 1204, and as also illustrated by arrow “B” and blocks1302-1306, described previously. The printed pick ticket 1222 mayinclude any data format or data types, including those illustrated inpanel 1200B of FIGS. 12A-C. The printed pick ticket 1222 is thenutilized by a warehouse operator or fulfillment center personnel toselect specified product(s), as illustrated by arrow “C” in FIG. 12C,and block 1307 of FIG. 13, as described previously. If the recipientaddress is already printed on panel 1200B, as determined by decisionalblock 1308, the card 1200 would be placed into an envelope 1216containing a clear window so that the recipient address is visible fromthe envelope once it is affixed to the outside of container 1218, asillustrated by arrow “D” in FIG. 12C, and block 1312, as describedpreviously. However, if the recipient address is not printed directly onpanel 1200B, as determined by decisional block 1308, either theintermediate document, such as pick ticket 1222 or card 1200 is scannedand a shipping label 1220 generated from the data either contained thereand are reference thereby, as illustrated by process block 1310.Thereafter, the shipping label may be affixed to package 1218 inaccordance with process block 1312, as previously described.

Note also that the data contained in panel 1200B may be utilized todrive the generation of the personalized gift card 1212 or personalizedcatalog 1210, utilizing the customization process described herein.

The reader can appreciate that, in light of the disclosure containedherein describing the systems and processes and the nature of data whichis printable on a panel of a personalized document such as any of apersonalized greeting card, catalog or other direct marketing material,that multiple variations of the above-described process may be utilizedin which the personalized printed material serves as the link among thematching, bundling and shipment of multiple items to a transaction as asingle entity.

The above-described process can be used with greeting card that areordered and/or customized through any of number of communicationinterfaces including fax, electronic mail, traditional mail, internetservers, retail kiosk, catalog call center, etc.

The above-described invention may be implemented in either all software,all hardware, or a combination of hardware and software, includingprogram code stored in firmware format to support dedicated hardware. Asoftware implementation of the above described embodiment(s) maycomprise a series of computer instructions either fixed on a tangiblemedium, such as a computer readable media, e.g. diskette 142, CD-ROM147, ROM 115, or fixed disk 152 of FIG. 1, or transmittable to acomputer system in a carrier wave, via a modem or other interfacedevice, such as communications adapter 190 connected to the network 195over a medium 191. Medium 191 can be either a tangible medium, includingbut not limited to optical or analog communications lines, or may beimplemented with wireless techniques, including but not limited tomicrowave, infrared or other transmission techniques. The series ofcomputer instructions whether contained in a tangible medium or acarrier wave embodies all or part of the functionality previouslydescribed herein with respect to the invention. Those skilled in the artwill appreciate that such computer instructions can be written in anumber of programming languages for use with many computer architecturesor operating systems and may exist in machine executable format.Further, such instructions may be stored using any memory technology,present or future, including, but not limited to, semiconductor,magnetic, optical or other memory devices, or transmitted using anycommunications technology, present or future, including but not limitedto optical, infrared, microwave, or other transmission technologies. Itis contemplated that such a computer program product may be distributedas a removable media with accompanying printed or electronicdocumentation, e.g., shrink wrapped software, preloaded with a computersystem, e.g., on system ROM or fixed disk, or distributed from a serveror electronic bulletin board over a network, e.g., the Internet or WorldWide Web.

Although various exemplary embodiments of the invention have beendisclosed, it will be apparent to those skilled in the art that variouschanges and modifications can be made which will achieve some of theadvantages of the invention without departing from the spirit and scopeof the invention. It will be obvious to those reasonably skilled in theart that other components performing the same functions may be suitablysubstituted. Further, the methods of the invention may be achieved ineither all software implementations, using the appropriate processorinstructions, or in hybrid implementations which utilize a combinationof hardware logic and software logic to achieve the same results.

1. In a computer system connectable to a computer network, a methodcomprising: (a) maintaining, in a memory, data defining a greeting cardand any modifications thereto; (b) printing the greeting card inconjunction with any modifications thereto at a location where at leastone item that has been ordered on line physically resides and with whichthe card is associated; (c) printing readable data on the greeting card;(d) generating from the readable data printed on the greeting card ashipping label identifying at least one item to be shipped inconjunction with the printed greeting card, the greeting card selectedindependent of the item; and (e) combining the identified item with thepersonalized greeting card for shipment to a designated recipient.
 2. Acomputer program product for use with a computer system operativelycoupled to a computer network comprises a tangible computer readablemedium having program code embodied thereon, the program codecomprising: (a) program code for maintaining, in a memory, data defininga greeting card and any modifications thereto; (b) program code forprinting the greeting card in conjunction with any modifications theretoat a location where at least one item that has been ordered on linephysically resides and with which the card is associated; (c) programcode for printing readable data on the greeting card; and (d) programcode for generating from the readable data printed on the greeting carda document comprising a packing list identifying at least one item to beshipped in conjunction with the printed greeting card, the greeting cardselected independent of the item; (e) program code for verifyingcombination of the identified item with the personalized greeting cardprior to shipment to a designated recipient.
 3. The computer programproduct of claim 2 wherein the document further comprises a shippinglabel identifying a destination of the printed greeting card.
 4. In acomputer system connectable to a computer network, a method comprising:(a) printing a personalized greeting card, having readable data printedthereon, at a location where at least one gift that has been ordered online physically resides and with which the personalized greeting card isassociated; (b) reading the reference data from the greeting card; (c)using the read data to access, in memory, data defining any of agreeting card destination address, and lot number identifying the giftwith which the personalized greeting card will be shipped, the greetingcard selected independent of the gift; (d) generating a label from theaccessed data in memory; and (e) combining the identified gift with thepersonalized greeting card prior to shipment to a designated recipient.5. The method of claim 4 wherein the label comprises a packing listidentifying at least one item to be shipped in conjunction with theprinted greeting card.
 6. The method of claim 4 wherein the labelcomprises a shipping label identifying a destination of the printedgreeting card.
 7. The computer system of claim 4 wherein the referencedata comprises a bar code identifying any of a destination address andlot number of a gift to be shipped with the greeting card.
 8. The methodof claim 4 further comprising: (e) maintaining, in memory, datarepresenting any of a, lot number identifying a gift with which thepersonalized greeting card will be matched, and a destination shippingaddress.
 9. A computer system connectable to a computer networkcomprising: (a) a processor; (b) a memory coupled to the processor forstoring data defining a card and any modifications thereto; (c) aprinter coupled to the processor and memory for printing the card, at alocation where at least one item that has been ordered physicallyresides and with which the card is associated, in conjunction with anymodifications and readable reference data thereon, the card selectedindependent of the item; (d) program logic configured to read thereference data from the card and generate a label therefrom; and (e)program logic for verifying combination of the at least one item withthe modified card prior to shipment to a designated recipient.
 10. Thecomputer system of claim 9 wherein the reference data is a direct sourceof information for generating a shipping label containing at least adestination address to which the card will be sent.
 11. The computersystem of claim 9 wherein the reference data is usable to access a filecontaining the information for generating a shipping label containing atleast a destination address to which the card will be sent.
 12. Thecomputer system of claim 9 wherein the reference data is a source ofinformation for generating an intermediate label used for matching atleast one item to be shipped with the card.
 13. The computer system ofclaim 9 wherein the reference data is a source of information forgenerating any of a gift card, envelop and gift certificate to beshipped with the card.
 14. in a computer system connectable to acomputer network, a method comprising: (a) maintaining in a memory datadefining a greeting card and any modifications thereto; (b) printing, ata location where at least one product that has been ordered on linephysically resides and with which the card is associated, the datadefining the greeting card and any modifications on paper stock to makean n panel greeting card, where n is greater than two; (c) printingreadable data on one of then panels of the greeting card, the readabledata comprising data identifying one of a product selected independentof the greeting card and with which the greeting card will be matched,and a destination shipping address; and (d) combining the product withthe personalized greeting card for shipment to a designated recipient.15. In a computer system connectable to a computer network, a methodcomprising: (a) maintaining in a memory data identifying one of aplurality of document templates and any personalization modificationsthereto; (b) printing a personalized document comprising the documenttemplate in conjunction with any personalization modifications theretoat a location where at least one product that has been ordered on linephysically resides and with which the card is associated; (c) printing adata reference on the personalized document; and (d) maintaining, in amemory, reference data representing one of data identifying a productselected independent of the greeting card and with which thepersonalized document will be matched, and a destination shippingaddress; and (e) shipping the product combined with the personalizedgreeting card to a designated recipient.
 16. The method of claim 15wherein the reference data comprises a bar code.
 17. The method of claim15 further comprising: (f) generating from the reference data printed onthe document one of a destination shipping label, and envelop.
 18. Themethod of claim 15 wherein the reference data comprises a packing listof at least one product to be shipped with the document.
 19. The methodof claim 15 wherein the plurality of document templates comprise any ofgreeting cards, promotional advertisements, and catalogs.